Universal Music Group Announces Strategic Alliance With Virtual Reality Company Within
Universal Music Group on Monday announced a strategic alliance with virtual and augmented reality entertainment company Within to create and develop experiences featuring artists from UMG’s roster.
The companies will work together to create multiple immersive experiences that will be distributed on Within’s app, according to a press release, and to help market and promote new songs.
“Music is one of the most uniquely transformative mediums of human expression; combining it with immersive AR and VR experiences creates a new artform exponentially more powerful than the sum of its parts,” said Chris Milk, Co-Founder and CEO of Within. “This partnership allows us the incredible opportunity to work with top artists at UMG to create ever more meaningful and expressive immersive music experiences.”
Michele Anthony, Executive Vice President at UMG.
See the full story here: http://variety.com/2017/digital/news/universal-music-group-announces-strategic-alliance-with-virtual-reality-company-within-1202602238/