philip lelyveld The world of entertainment technology

6Nov/17Off

What’s holding back VR?

Virtual reality simulator, communnication.

Virtual reality simulator, communnication.

Step one: Get that phone off your forehead

This industry knows how to create elegant designs. We know how to miniaturize components, dissipate heat and transfer high volumes of data at short range. Intel, for example, is making major efforts to drive down transistor sizes, ramp up vision-sensing technologies and add artificial intelligence and 3D sound processing to create true VR experiences. These kinds of efforts will help drive down costs and create the inflection point VR needs to drive mass adoption.

Step two: Create more VR gaming studios

BodyLabs, another startup we’ve funded (and which was recently acquired by Amazon), transforms photos, videos, body scans or physical measurements into accurate 3D body shapes. If you’re a gamer, you can capture your favorite touchdown dance or combat move and bring it into the field of play.

Step three: All roads lead to Hollywood

The highest wall VR must climb is the one separating it from Hollywood. To be sure, there’s a bit of A-List, goggle-friendly content, in many ways thanks to Travis Cloyd. He created “The Recall Abduction,” a 13-minute VR film based on the Wesley Snipes thriller. He is also soon releasing “Distorted with John Cusack; a John Travolta VR film; and the upcoming dystopian saga, “The Humanity Bureau,” starring Nicolas Cage.

Hollywood also needs to integrate VR into its existing production workflows. That means a full stack of protocols, techniques and tools. This software infrastructure is coming, but not yet in place. Getting the gaming industry to create VR-only titles will accelerate the process.

They’re likely watching early entrants such as One Touch, a VR distribution company working on generating cinematic entertainment in VR.

See the full story here: https://techcrunch.com/2017/11/05/whats-holding-back-vr/

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