philip lelyveld The world of entertainment technology

Snapchat launches a new feature that transforms its lenses and filters into an opportunity to shop from the app

The Los-Angeles based photo sharing app has added a touch of Hollywood glamour to the debut of its Context Cards for sponsored lenses and filters.

Entertainment firm Lionsgate is the first brand to trial the new technology, running a promotion of its upcoming film Wonder, in cinemas on Friday.

Users can see themselves in an astronaut's helmet by using the lens, which celebrates World Kindness Day.

See the full story here; http://www.dailymail.co.uk/sciencetech/article-5077351/Augmented-reality-Snapchat-ads-link-product-s-URL.html