philip lelyveld The world of entertainment technology


Snapchat launches a new feature that transforms its lenses and filters into an opportunity to shop from the app

464DC5C400000578-0-image-a-25_1510575712235The Los-Angeles based photo sharing app has added a touch of Hollywood glamour to the debut of its Context Cards for sponsored lenses and filters.

Entertainment firm Lionsgate is the first brand to trial the new technology, running a promotion of its upcoming film Wonder, in cinemas on Friday.

Users can see themselves in an astronaut's helmet by using the lens, which celebrates World Kindness Day.

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