philip lelyveld The world of entertainment technology

15Nov/17Off

Managing Virtual and Augmented Reality Assets as Content

2017-13-November-Virtual-Reality-PaintingGoogle built Poly from the ground up with augmented reality (AR) and virtual reality (VR) developers in mind. ...managing 3D content is just as important as creating it. That's an important point for companies to remember as they rev up their own VR and AR initiatives.

“Some of our customers are already on top of this,” said Aaron Buchanan, vice president of emerging technology at HYFN. “They have identified console gaming opportunities, and they are organizing and digitizing their libraries in terms of the varying degrees of resolution, in terms of 3-D models and things like that.”

Larger File Sizes

New Standards

Industry watchers are predicting that ultimately there will be too many platforms and they will flood the market. Already there is fragmentation in the ecosystem just in terms of the number of ways users can experience content on Microsoft and Google platforms. Over time, it may be necessary to adopt new standards to make it easier to maintain and serve content across platforms.

New Modes of Content Discovery

New Mindset

See the full story here: https://www.cmswire.com/digital-experience/managing-virtual-and-augmented-reality-assets-as-content/

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