Tim Berners-Lee on the future of the web: ‘The system is failing’
“The system is failing. The way ad revenue works with clickbait is not fulfilling the goal of helping humanity promote truth and democracy. So I am concerned,” said Berners-Lee, who in March called for the regulation of online political advertising to prevent it from being used in “unethical ways”.
Since then, it has been revealed that Russian operatives bought micro-targeted political ads aimed at US voters on Facebook, Google and Twitter. Data analytics firms such as Cambridge Analytica, which builds personality profiles of millions of individuals so they can be manipulated through “behavioural micro-targeting”, have also been criticised for creating “weaponised AI propaganda”.
“We have these dark ads that target and manipulate me and then vanish because I can’t bookmark them. This is not democracy – this is putting who gets selected into the hands of the most manipulative companies out there,” said Berners-Lee.
See the full story here: https://www.theguardian.com/technology/2017/nov/15/tim-berners-lee-world-wide-web-net-neutrality