Lightform raises $5 million to make projected augmented reality mainstream
[Philip Lelyveld comment: this is projection mapping using what looks like a leap motion sensor and software for real time surface mapping.]
Lightform Inc., an augmented reality hardware company, is announcing a $5 million round of funding led by Lux Capital. Other participants in the round include Dolby Family Ventures, CrunchFund, Comet Labs, Presence Capital, and Anorak Ventures. Lightform is using the capital to fund the manufacturing of their projected AR device, which lets artists and designers easily map digital video content onto 3D objects and spaces. The technology can be used in retail, restaurants, offices, and events to inform, advertise or entertain customers.
As an example, Lightform partnered with local San Francisco bakery Vive la tarte for a pilot installation using their system. A digitally updatable menu is projected onto a sculpture made of wood and steel. "We wanted to do something different and saw Lightform's technology as a great way to push the boundaries of what a menu could be," says Arnaud Goethals, Vive la tarte's co-founder and CEO. "The menu is alive, like our food, and it perfectly integrates in our space."
See the full story here: https://www.prnewswire.com/news-releases/lightform-raises-5-million-to-make-projected-augmented-reality-mainstream-300560690.html