Thyng, which is currently available for iOS devices and has an Android version on its way, can also be used to scan real-world objects to unlock digital content.
“One of the things we want to do is to make the technology easy and fun enough to use that our users can come up with new applications for the technology that will continue to amaze and surprise us,” said LaHood.
With a current team of about nine employees, LaHood said he expects to expand the company as Thyng makes a push to build out the app’s feature set.