Intel, Warner Bros. Unveil AV Entertainment Experience Plans
During this week’s LA Auto Show, Intel and Warner Bros. announced a partnership to develop in-cabin, immersive experiences for autonomous vehicles. The companies are creating the AV Entertainment Experience, which Intel chief Brian Krzanich describes as “a first-of-its-kind proof-of-concept car to demonstrate what entertainment in the vehicle could look like in the future.”
Krzanich emphasizes the importance of perception and adoption in addition to safety and the need for standards. Riders will need to be comfortable and trusting of the technology behind autonomous systems and related safety features, which Krzanich sees as “the logical extension of seat belts, air bags and anti-lock braking systems.”
See the full story here: http://www.etcentric.org/intel-warner-bros-unveil-av-entertainment-experience-plans/