philip lelyveld The world of entertainment technology

4Dec/17Off

VRcade Prepares For Broader Location-Based VR Adoption

Terminal-17-Collage...the company starts rolling out its own2,400 square foot free-roam multiplayer VRcade system to locationsin the United States, Canada and Latin America in early 2018.

Terminal 17 will be the first adventure...

I had the opportunity to play Terminal 17, and learn more about how VRstudios is planning to expand VRcade locations and experiences, from CEO Kevin Vitale, and Vice President, Creative Development, Chanel Summers.

Summers describes Terminal 17 as a form of “co-opetition” since players are challenged to work together to overcome obstacles, while also competing against each other for the highest score.

While the VR industry searches for the ‘killer app’ to accelerate consumer adoption of VR, Vitale believes that the killer app is in fact turnkey LBE [location-based entertainment] VR. VRstudios’ standard model is to sell a full-package solution to venue operators, including commercial-grade hardware that brings their large-format free-roam VR concept to life. The revenue share model for VRcade Arena covers licensing content and the Attraction Management Platform, AMP. The idea is that expansion can happen rapidly as the upfront costs are covered by operator customers, and ongoing revenue is shared.

VRstudios plans to release news around new content every 4-6 months, but its SDK can help bring additional experiences to market faster.

See the full story here: https://uploadvr.com/vrcade-terminal-17/

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