philip lelyveld The world of entertainment technology


Mapbox Acquires Fitness AR To Build Augmented Reality Apps

Screen-Shot-2017-12-04-at-11.30.55-AMWeeks after Fitness AR used Mapbox technology to build digital 3D maps that help endurance athletes on Strava visualize trail routes, the augmented reality activity-tracking app has been acquired by Mapbox to build all sorts of sports, fitness and consumer apps for clients.

As part of the deal, Fitness AR co-founder Adam Debreczeni will help Mapbox build out a team of designers and developers focused on creating practical augmented and virtual reality applications in key verticals, such as sports, weather, travel and gaming.

Mapbox’s clients span a range of consumer-facing industries, with major brands such as Strava, Uber, Snapchat and The Weather Channel using its maps to provide location-based services to consumers.

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