philip lelyveld The world of entertainment technology


Qualcomm (and Machinima / WB) Has a New Reality Show Competition For Creating Virtual Reality Apps

QualComm-Machinima-CONTENT-2017-840x460To promote its new virtual reality platform, Qualcomm created the “VR Developer Challenge,” pairing game developers with YouTube stars in a competition to create the most engaging VR experience. The series, which debuted on YouTube last week, gives viewers a peek behind the scenes of what it takes to think of and execute a project within VR.

The show features three VR developers (Sam Maliszewski, Jordan Mann and E McNeill) selected by Warner Bros.-owned Machinima, which produced the series with Qualcomm. Each developer had a month to create a project of their choosing using Qualcomm’s new standalone headset, the Snapdragon 835 VR developer kit. The headset is more advanced than some of the mobile phone-enabled headsets, but—unlike the more popular headsets such as the Oculus Rift and HTC Vive—is untethered.

The episodes capture the developers going from concept to creation: talking about their ideas, overcoming personal obstacles, and even facing user testing.

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