Augmented reality will move past the “fun factor.”
Augmented reality will leave virtual reality in the dust.
Privacy concerns will come to a head. In June of 2017, Snapchat caused controversy with their “Snap Map” update, which allowed the app by default to track and display a user’s location on a map made accessible to anyone on the user’s friends list. This incident was far from the first time that Snapchat has butted heads with privacy advocates; the AR forerunning caused an uproar in early 2016 when a change to the terms and conditions allowed the makers of the app to “review content created on the app and even share information with third parties,” according to a report by UK news source The Independent. With real-world immersion integral to the AR experience and the average age of a first smartphone ownership at an all-time low of just ten years old, expect parents and privacy groups to push for policies that prioritize responsible augmented reality usage in 2018.
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