Augmented reality’s surprising push into music memorabilia
Augmented reality (AR) has the power to transform a concert poster into an immersive, interactive experience, adding dynamic digital overlays that range from games to animations and beyond.
With the resurgence of vinyl records, bands and labels have a renewed opportunity to breathe new life into an exclusive fan experience with immersive media technology
I’ve been a long-time fan of Umphrey’s McGee, so when I had the opportunity to work with them to bring in an AR component to their fan experience, I signed on immediately. We created an “Augmelted Reality” poster that reflects the band’s artful aesthetic with AR technology digitally bringing vibrant colors and kaleidoscopic artwork to life through a mobile app, sparking psychedelic-induced level visuals atop the poster. Not only did fans get excited about this, but it quickly sparked a merch frenzy, with posters selling out and landing on eBay for inflated figures.
As a huge fan myself, my dream project would be a Pink Floyd rerelease of “Dark Side of the Moon” on vinyl with a VR component that allows fans to experience the album in a 360-degree animated world. With these kinds of immersive experiences, fans can tap into all of their senses to fully take in the music.
See the full story here: https://venturebeat.com/2017/12/20/augmented-realitys-surprising-push-into-music-memoribilia/