Myntra is using data mining and artificial intelligence to help designers come up with patterns and styles that can boost sales for apparel makers
New Delhi: Online fashion retailer Myntra is using futuristic technologies like data mining and artificial intelligence (AI) to help designers come up with patterns and styles that can boost sales for apparel makers.
“The software uses data like designs and styles that are popular, cuts that customers prefer... it, then, comes up with designs on its own using AI that have been used by the two in-house brands,” Myntra chief products officer Ambarish Kenghe told PTI.
[AR] “It uses the camera of the phone, figures out what you are wearing and then provides a rating. It is for the fashion-conscious audience who would want to wear the latest trends and be seen as fashionable,” Kenghe said.
Flipkart—which is locked in an intense battle with US-based Amazon for leadership in the Indian e-commerce market—had acquired Myntra in 2014 to strengthen its play in the fashion category. Myntra, in turn, acquired smaller rival Jabong last year to consolidate its position in the Indian market.
See the full story here: http://www.livemint.com/Industry/FrC1h57aPsfEa4t3us45RL/Myntra-bets-on-artificial-intelligence-augmented-reality-to.html