How augmented and virtual reality will reshape the food industry
Streamlining Employee Training
Creating Wonder in the Customer Experience
Augmented and virtual reality play naturally into this shift. Both are vehicles to activate all senses and immerse the consumer within a specific branded experience. VR experiences in particular have seen growing traction for use during food & beverage events. A great example is the “Boursin Sensorium”, a CGI-based VR experience that paired motion (through moving chairs), scents and tasting samples of Boursin cheese. Patron tequila used 360 video to showcase the behind-the-scenes making process at its event booths and Innis & Gunn beer used coordinated VR footage to complement the taste of its beer. Restaurants and bars are also taking notice: Baptise & Bottle in Chicago unveiled a VR tour to pair with physical scotch; SubliMotion in Ibiza lets diners go skydiving in Samsung Gear VR; Space Needle has launched a sky-high VR bar.
Adding Interactivity to Products
See the full story here: https://techcrunch.com/2017/12/25/how-augmented-and-virtual-reality-will-reshape-the-food-industry/?ncid=tcdaily&utm_medium=TCnewsletter