New “American Girl” doll launched by Mattel
Mattel (MAT) describes the latest doll in the popular toy line, which launches today, as a "creative, confident 11-year-old girl and aspiring astronaut who dreams of being the first person to go to Mars."
The company said that "Luciana Vega," described as being of Chilean descent, is meant to help girls defy gender stereotypes and embrace risks in pursuit of their goals.
Parents, meanwhile, should be prepared to embrace the American Girl app. That lets kids unlock augmented reality features, videos, space simulations and other content.
Mattel's marketing campaign includes an educational program geared toward third- through fifth-grade students that focuses on space exploration.
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