Five Big Questions Facing The AR Industry In 2018
Will smartphone AR go big(er)?
The introduction of Apple’s ARKit and Google’s ARCore in late 2017 certainly makes us hopeful, though neither is really capitalizing on their full potential right now. We’ve seen plenty of concept apps for both platforms that don’t seem gimmicky but instead genuinely helpful; morphing map apps into virtual tour guides, helping up find items in massive supermarkets and even projecting furniture into our rooms before we decide to buy it. These are all great ideas, but will the general public catch on?
Is Magic Leap as disruptive as promised?
What are Microsoft’s next steps with ‘mixed reality’?
Where does Apple take AR in 2018?
What is Oculus doing in AR?
But will we see any of its work in 2018? The focus on the launch of Oculus Go, Santa Cruz and a potential Rift successor suggests they might have their hands full right now, even if parent company Facebook is quite enthusiastic about AR right now. Still, Oculus isn’t afraid to talk about far-flung projects at its Connect developer conference; maybe Chief Scientist Michael Abrash could peel back the curtain on what Oculus Research is looking into this year.
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