[Philip Lelyveld comment: I'm researching the use of digital media to support an active social life as we age (boomers and their parents)]
The American Advertising Federation Central Regional Conference was terrific last month. I presented there about the economic strength of baby Boomers and their behavior online and began with this statement: if you are a marketing or media executive and you don’t know that Boomers hold 70% of the U.S. wealth and Boomer women make or influence 80% of household purchase decisions – then you should be looking for a new job. ...
Baby Boomer Transitions
From ages 45 to 65, individuals experience more life transitions than at any other time in their lives. This means opportunity for brands and marketers to engage Boomers and build their brand promise in Boomers’ hearts and minds. ...
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