Content Creators Discuss What Is Driving Augmented Reality
As to AR’s biggest challenges, Leventhal identified hardware as “one of the primary things holding us up.” “We don’t have a lot of units out there,” he said. “That keeps people from developing content for them, and that creates a cycle.”
Cornish said that developing the cinematic language of storytelling and having a great user experience in AR are the biggest obstacles. “We have to figure out the experiences that are addictive,” he said. For Hildebrandt, working in the enterprise sector also has a main challenge. “To be a successful platform in enterprise, you have to embrace the workflows that they will continue to use,” he said. “You have to have the patience and energy to work with those big companies.”
See the full story here: http://www.etcentric.org/content-creators-discuss-what-is-driving-augmented-reality/