philip lelyveld The world of entertainment technology

16Jan/18Off

Montreal firms find practical and fanciful applications for augmented reality

9999-biz-ar-1242He’s the CEO of Sensopia, a Montreal and Munich, Germany-based company that makes Magic Plan, an augmented reality application for making blueprints.

“With Magic Plan, you can sketch out a floor plan and, suddenly, you know what is the surface area of your walls. And when you know the surface area of you walls, you know how much paint you need. And when you know how much paint you need, you know how long it’s going to take,” he said.

“But, when in June, Apple announced ARKit,” he said, “not only did it make putting augmented reality tech into your apps very, very easy, it also removed that need for an external item to anchor to.”

Rather than building a stand-alone AR application, Budge added an AR mode to an app it was already working on, Thomas & Friends Minis, a virtual train set.

“You have a button, and the trains that you’ve made get projected on any surface that you want, so it could be on your desk, on the floor of your room, or it could even be outside in a park,” he said.

He said kids using the AR mode tend to be more active.

See the full story here: http://montrealgazette.com/business/local-business/montreal-firms-find-practical-and-fanciful-applications-for-augmented-reality

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