philip lelyveld The world of entertainment technology

22Jan/18Off

Virtual reality, long-promised, is finally gaining traction in New York video boutiques. But is there more to VR than just games?

21virtual2-superJumboNassima points to the challenges of a VR experience his company recently created for the Museum of Sex. “You don’t know what you’re getting into; you have to have a certain amount of trust to go into this experience,” he said. He also noted that VR is “not very good for social settings,” and that the user is “completely isolated.”

That’s why VR World, where a two-hour pass costs $39, and its ilk create “a livelier atmosphere” that allow users waiting for their time to don a headset to imbibe alcohol and dance to 90s tunes in a space enhanced by “trippy lighting.”

Another such space, Hubneo VR Lab, on Suffolk Street on the Lower East Side, “cultivates a more underground vibe.” There, users can enjoy speeding on a European racetrack, and “the steering wheel feels heavy with the friction of the tires on the asphalt, and the machines are sensitive to what’s happening on the track.”

Each virtual racing machine costs about $15,000 and the VR experience costs $25 or $80 for four. Hubneo chief executive/founder Ilya Polokhin reports that its guests come from “the community of gamers” rather than “random foot traffic.”

Multiplayer VR experiences are brand new, but may also play a role in future VR experience centers.

See the full story here: https://www.nytimes.com/2018/01/17/nyregion/virtual-reality-arcades-in-new-york-city.html

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