philip lelyveld The world of entertainment technology


The NYT debuts its first augmented reality-enhanced story on iOS

img_0091AR can also be used to create unique experiences within more traditional apps, too, as The New York Times is showcasing with today’s launch of its first-ever AR experiment for storytelling.

In The NYT’s iOS app for iPhone and iPad, the company is debuting its first AR-enabled article, offering a preview of the Winter Olympics.

The article focuses on top Olympic athletes, including figure skater Nathan Chen, snowboarder Anna Gasser, short track speed skater J.R. Celski, and hockey goalie Alex Rigsby.

In the app, NYT readers can view the athletes appear in the room beside them, zoom in and out, and walk around in 360 degrees to see them from every side.

This lets you get up close and personal with the Olympians, where you’re able to see things like how high Chen’s skates are off the ice when performing a jump, the offset of Celski’s skates, or how far open Alex Rigsby’s glove is when making a save.

To get started, you’ll need to give the app access to your iPhone or iPad’s camera, when requested, then point your phone at some non-reflective surface, like the floor in the room, for example. When you see the image, you can tap to place it into position, then walk up to it and around it. You can even bend down and look up at the image, too.

See the full story here:

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