Magic Leap, NBA and Turner Sports Partner for Future AR App
AR startup Magic Leap has partnered with the NBA and its broadcast partner Turner Sports to allow some users to watch some NBA content with the Magic Leap headset, once it is released. People wearing the headset will see multiple screens overlaid on the real world; they will be able to “pin” those screens to a wall or watch them as they walk around. Initially, live NBA games will not be available. As Magic Leap readies its headsets for sale, its chief executive says the cheapest will be the price of a high-end smartphone.
Recode reports that, according to NBA senior vice president of global media distribution Jeff Marsilio, “eventually, the game could be available streaming on your coffee table as though you were a giant looking into the arena from above.” “Those are some ideas, those are things that we’re working towards,” he said. “[They’re] not quite ready, but actually more possible than you might think.”
Magic Leap says it is using “Digital Lightfield” technology, but TechCrunch opines that, “we still don’t actually know what that means and whether they are using true light field tech or something that can simply fake it.”
See the full story here: http://www.etcentric.org/magic-leap-nba-and-turner-sports-partner-for-future-ar-app/