Tony Parisi, head of VR/AR strategy at 3-D tool set maker Unity, predicts that the imminent launch of standalone headsets – not reliant on beefy computers or locked into specific phone brands – could spark a surge in customer interest. "You can spend a few hundred bucks and get a good consumer VR experience," Parisi said. "So you're going to have an affordable device, and one that's portable, too."