philip lelyveld The world of entertainment technology

13Mar/18Off

Sony’s wild AR hologram tech continues to get better and better

Sony opened the doors yesterday on the Wow Factory, its name for the wide-ranging exhibit that blends art and technology borne from its experimental, Japan-based Future Lab program.

The core premise is that with a mix of smart sensors that perform depth detection and motion tracking with a high-quality light source, you can create the closest thing we have today to interactive holograms. The projectors create objects out of light that typically exist on a flat plane either in front of the projector or below on a tabletop. You can interact with these virtual objects using your hands because the projector’s software is able to recognize and track your movements. Effectively, Sony has figured out a way to make augmented reality without requiring you wear bulky goggles or goofy smart glasses.

Going one step further, Sony has designed custom demos that make use of real-world objects.

...it’s also a great example of how to take an alternative approach to AR. Something like this is both more accessible and can be experienced collectively,...

See the full story here: https://www.theverge.com/2018/3/11/17105214/sony-augmented-reality-ar-projector-wow-factory-demo-sxsw-2018

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