philip lelyveld The world of entertainment technology


Sony’s wild AR hologram tech continues to get better and better

Sony opened the doors yesterday on the Wow Factory, its name for the wide-ranging exhibit that blends art and technology borne from its experimental, Japan-based Future Lab program.

The core premise is that with a mix of smart sensors that perform depth detection and motion tracking with a high-quality light source, you can create the closest thing we have today to interactive holograms. The projectors create objects out of light that typically exist on a flat plane either in front of the projector or below on a tabletop. You can interact with these virtual objects using your hands because the projector’s software is able to recognize and track your movements. Effectively, Sony has figured out a way to make augmented reality without requiring you wear bulky goggles or goofy smart glasses.

Going one step further, Sony has designed custom demos that make use of real-world objects.’s also a great example of how to take an alternative approach to AR. Something like this is both more accessible and can be experienced collectively,...

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