philip lelyveld The world of entertainment technology


Russian augmented reality startups break into enterprise space

Russian mixed reality supplier HoloGroup has developed a holographic system in collaboration with the Russian branch of global energy giant Enel. Holographic images will be used during the process of dismantling a power line at Nevinnomysk Hydropower Station Armavir, which is due for repair. HoloGroup has developed mixed reality systems for a dozen major companies in various sectors.

Another Russian startup, WayRay, is one of the few local companies to come up with technology suitable for the mass market. Its product, a holographic AR navigation system for vehicles, is similar to systems currently being tested by major global automotive companies.

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