A Mix of ‘Sensuality and Espionage’: Inside Perry Farrell’s $90M Kind Heaven Project
Farrell is one several creative forces behind Kind Heaven, a new immersive entertainment property set to open in 2019 that transports visitors to Southeast Asia without having to leave the Las Vegas Strip. The $90 million project developed in conjunction with Caesars Entertainment and Immersive Artistry’s Cary Granatcombines film and holographic special effects to recreate streetscapes and holy temples in Thailand, Vietnam, Nepal and Hong Kong. Granat was founder and former CEO of Walden Media, which produced the Chronicles of Narnia film seriesand is former president and COO of Miramax/Dimension Films.
“You start the experience by boarding a train near Caesars that takes you to Bangkok at one in the morning,” Granat explains. “You’re walking through actual night markets, buying food, getting all the scents and smells. And then you go through a forest and experience the beauty of Katmandu in Nepal. It’s really the best of South East Asia combined with incredible music from 130 artists.”
...you’re basically walking through a 90-minute show routed in mythology and original content. When you’re within the complex, you’re free to roam around and discover hidden alleyways, visit nightclubs and eat from Hong Kong-style street food vendors. There will be improvisational actors, musicians, acrobats and comedians, combining elements of sensuality and espionage into an experience that will be a first of its kind.
We’ll outfit visitors with a variety of RFID devices to create a cashless environment to shop and eat without taking out your wallet. And we’ll accept cryptocurrencies and all different kinds of payments. So you can walk into a jewelry boutique or noodle house and your wristband will keep track of purchases.
There’s two different experiences -- one for families in the day and one for adults only at night. So during the day you can learn more about the traditions and cultures of Southeast Asia, then in the evening it becomes an adults-only experience with street walkers, nightclubs and sake bombs. Anyone who has traveled to Hong Kong knows it’s a much different city when the sun goes down.
See the full story here: https://www.billboard.com/articles/business/8247386/perry-farrell-las-vegas-kind-heaven-project-southeast-asia