Atari Movie Makers Plan to Raise $40 Million via Bushnell Token Sale
The makers of the upcoming Atari movie about the iconic video game console maker are eschewing traditional film financing models for a blockchain-powered initial coin offering (ICO), and plan to sell coins named after Atari founder Nolan Bushnell via a private pre-sale this spring. Film production and financing company Vision Tree plans to raise as much as $40 million with the sale of these Bushnell tokens.
The Atari movie is currently in pre-production, and is being produced by Leonardo DiCaprio’s production company Appian Way as well as Vision Tree and Avery Productions. It’s being pitched as a biopic about Atari’s founder and his life story of starting out as a pinball machine repairman who went on to found one of the most iconic video game console brands.
See the full story here: http://variety.com/2018/digital/news/atari-movie-token-sale-1202732406/