This Friday, at Regal Cinemas nationwide, Ready Player One opening weekend audiences will be the first to preview a trailer for Moviebill, a new Augmented Reality (AR) platform.
Moviebill is a collectible 28-page magazine with accompanying mobile application, offfering exclusive content focused on the cover-story movie's opening weekend.
Audiences at Regal Cinemas will have exclusive access to the limited run of each issue, which will be handed out to audiences starting on opening night of each movie covered. Moviegoers will receive their Moviebill from directly from ushers when their ticket is taken, giving them time to explore materials both on the page and in the AR space as the movie begins. Additional posters, banners and other in-theatre displays will offer readers the opportunity to unlock new and different experiences beyond the pages of Moviebill.
"Each Moviebill is designed as a collectible souvenir that is meant to go home with the moviegoer," noted co-founder James Andrew Felts.
See the full story here: http://www.filmjournal.com/news/regal-cinemas-debut-trailer-moviebill-augmented-reality-platform