NAB 2018: Immersive Media & Location-Based Entertainment
Location-based entertainment (LBE) is at the forefront of virtual reality and mixed reality content, and an NAB panel took a look at the role that LBE plays in distributing and popularizing this form of entertainment. Phil Lelyveld, ETC@USC’s lead of the Immersive Media Initiative program, noted that LBE represents the high-end of VR/MR storytelling, in contrast to home-based solutions. Technicolor Experience Center lead VR/AR experience producer Brian Frager said the industry adoption of standards will change that.
“That’s one of the friction points right now,” Frager said. “So much content is created specifically for the platform it’s being deployed on. With standards, you’ll be able to see content played across platforms. I think a rising tide will lift all boats.”
ILMxLAB mixed reality supervisor Michael Koperwas noted that haptics can play an important role in introducing someone to this new form of media. “We’ve learned from some of our experiences that if the audience can touch something, it can break down the barrier of trying VR for the first time,” he said.
Popper reported on “five different things are all growing exponentially”: the technology, great content, the number of LBE sites, social interaction, and the marketing of the experiences. “We need a combination of education and marketing to show that it’s not a gimmick,” she added.
See the full story here: http://www.etcentric.org/nab-2018-immersive-media-location-based-entertainment/