philip lelyveld The world of entertainment technology


Take A VR Trip Through The Human Digestive System In Gutland

Gutland_artwork_02-936x1024Metamucil, Australia’s number one fibre supplement brand, has taken a step into virtual reality (VR) to help education views on the journey their pills take through the digestive system and how they keep things ticking over smoothly.

The experience, titled Gutland, was shown off as a first-of-its-kind pop-up event hosted at the Darling Harbor, Sydney yesterday.

What sets Metamucil’s Gutlandexperience apart is that you can physically touch everything you see in the VR world.  Everything you place your hands on real world is exactly matched by virtual objects inside Gutland.

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