Coachella & Eminem Hit High Notes with Augmented Reality Mobile Apps
The app, crafted using ARKit and ARCore, offers a pair of experiences involving the artist accompanied by snippets of his music. The first imagines a super-sized Eminem towering over a skyline, with helicopters surrounding him as if he were King Kong. The second experience opens a virtual portal to a stage in the desert.
In addition, an AR animation featuring Marshall Mathers acting as perhaps the worst spokesperson for a brand is unlocked by scanning the marvelously meta Mom's Spaghetti logo for the pop-up restaurant the artist brought to Coachella. "It's not that good," says Slim Shady after virtually vomiting plates of pasta.
Another AR experience, ominously titled "Stan's Basement," will arrive in a future update. The app also enables some AR content that is only available during live performances.
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