Snapchat Introduces 3 New Capabilities of Its Augmented Reality Lenses With ‘Shoppable AR’
The camera company is introducing three new features, dubbed “Shoppable AR,” to its augmented reality lenses: the “website,” which lets consumers tap a button and open up a webpage that can promote a product or sign-up page; a “video” option, allowing users to watch a trailer or how-to shorts; and “install,” which prompts users to install an app (or open it, if the user already has it on their phone).
With the website tool, Snapchat is trying to show both Wall Street and Madison Avenue that it can lead in social commerce. (Or at least until Facebook decides to rip it off.)
The camera company is introducing three new features, dubbed “Shoppable AR,” to its augmented reality lenses: the “website,” which lets consumers tap a button and open up a webpage that can promote a product or sign-up page; a “video” option, allowing users to watch a trailer or how-to shorts; and “install,” which prompts users to install an app (or open it, if the user already has it on their phone).
With the website tool, Snapchat is trying to show both Wall Street and Madison Avenue that it can lead in social commerce. (Or at least until Facebook decides to rip it off.)
See the full story here: http://www.adweek.com/digital/snapchat-introduces-3-new-capabilities-of-its-augmented-reality-lenses-with-shoppable-ar/