10. 3D Embedded in New TV Sets: 3DTV households are growing, even if demand for 3D content services is not. TV set manufacturers such as Samsung, LG and Vizio are now embedding 3D technology into their high-end sets. For example, in the 40-inch and larger LCD TV panel segment, 3D penetration grew from 12.7 percent in Q1 to 21.7 percent in Q2 and 28.2 percent in Q3 (DisplaySearch). Consumers cite the need for special glasses and lack of compelling 3D content as main reasons for ignoring 3D services. ...