philip lelyveld The world of entertainment technology

25Apr/18Off

A universal infrastructure for augmented reality is closer than you think

Arcona-796x531The AR Cloud, or Digital Land, as some experts call it, is getting ever closer to reality thanks to the innovative minds at Arcona, a startup creating a layer of AR on the surface of the planet. The company has already developed several algorithms to facilitate a massive adoption of mobile AR.

According to Hanke, the basic idea is that augmented reality would be even more intertwined with the real world. Even at a small coffee shop, patrons could receive virtual tasks or quests or interact with friends who are hundreds of miles away — and not exclusively for gaming, either.

The primary goal of Arcona’s team is to create a Digital Land of the world using a series of state-of-the-art algorithms. As Alexander Emelyanov, the company’s R&D Lead explained, “Our algorithms, based on neural networks and AI, allow for a much faster analysis of a huge amount of data and images to create the most accurate virtual impression of any physical environment in real time.”

“Our first joint projects will focus on tourism and entertainment. We’ll start from various historical reconstructions, presenting iconic landmarks, as well as ambitious construction sites, which are yet to appear in Dubai,” Daniil said.

He believes Arcona’s innovative AR technology will stimulate tourism and bring significant commercial and advertising revenue to the Middle East.

“The land in the central districts of Dubai has already been reserved for us. As soon as we complete ICO, our partners will start working on some large-scale AR projects. We expect they’ll be available for users in 2019.”

As Connor Blenkinsop explains, there are plenty of straightforward (and realistic) applications for this tech. “The construction sector could use AR to show their clients how a project will look upon completion, while the tourism trade has the opportunity to enthrall visitors by recreating lost historical objects.”

Tech pioneers are even looking into ways to incorporate AR technology into car windshields and medical training, highlighting how AR could soon be integrated into all aspects of daily life.

See the full story here: https://thenextweb.com/augmented-reality/2018/04/25/universal-infrastructure-augmented-reality-closer-think/

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