philip lelyveld The world of entertainment technology

7May/18Off

Dubai Sports Council supports UAE’s first-ever sports-centred virtual reality arcade

imageVR Sports, the first all-sports virtual reality arcade in the country, located in the state-of-the-art Virtual Reality Theme Park in Dubai Mall, was launched by the international innovative digital agency, ARkub Interactive, in the presence of Saeed Hareb, Secretary-General of the Dubai Sports Council.

VR Sports is a one-stop-shop for sports fans and active families, where enthusiasts of all ages can play over 20 VR games, including basketball, football, skiing, golf and cricket. Competitions and activities designed for everyone will start next month, in time for the World Cup.

The 75,000 sq. ft. VR Park complex is yet another in a long line of imaginative and interactive developments from Emaar Entertainment. It was the ideal location to set up the first VR Sports arcade in the region.

"The fit was just natural. The VR Park is geared towards the newest and most innovative ideas in virtual reality today. We plan to enhance the experience on a regular basis by integrating new content as users’ expectations are growing exponentially towards VR and the sports industry is transforming," said Hind Sergieh, Managing Director of ARkub in Dubai.

"The unique capabilities of our high-definition projectors create an immersive gaming experience with crisp images projected in exquisite detail, which is what ARkub required to integrate the real and virtual world. The solution is not only limited to projection but also includes a web interface, which can involve online communities to the gaming experience, seamlessly bridging the gap between physical and digital.

See the full story here: https://www.emirates247.com/sports/dubai-sports-council-supports-uae-s-first-ever-sports-centred-virtual-reality-arcade-2018-05-07-1.668969

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