TaTaTu: Blockchain-Based Entertainment and Social Platform
The brainchild of producer Andrea Iervolino, TaTaTu rewards viewers for watching content including movies, TV shows, sports, and gaming — and adds rewards when their friends also watch.
TaTaTu rewards content consumption with digital tokens; “blockchain lets TaTaTu record each transaction in an open distributed ledger, which ensures users and content providers get rewarded.” The platform also includes a blockchain-based digital rights management (DRM) system, which provides “an accurate record” for “all talent, distributors, and studios.”
“We need the blockchain to create a unique token that is universal and can be used as a rewarding system for our community of users,” explained Iervolino. “We want to create an ecosystem based on trust and fairness embodied by the principle of the blockchain community.”
“The DRM is built on the blockchain to ensure film rights do not get lost,” he continued. “There are many examples of studios being bought, going bust, and rights getting lost.”
To build TaTaTu, the company has put together “a team of over 250 developers, as well as adding a dedicated blockchain team.” Content offerings will begin with movies and videos “but it will also expand to providing music, sports, and games on demand.” Iervolino stressed that TaTaTu does not compete with Netflix or Amazon “as they are subscription-based, nor with platforms like Hulu, which focus solely on advertising.”
“Our business model is unique, as we reward users — focusing on the relationship between the advertiser and the content viewer,” he said. “It is something completely new in the market and that we believe is the future.”
See the full story here: http://www.etcentric.org/tatatu-blockchain-based-entertainment-and-social-platform/