One of the UK's best-funded startups, augmented reality firm Blippar, is abandoning Silicon Valley after shutting its third office in the space of two years.
The startup announced that is closing its Mountain View, California, office in order to focus on making a viable augmented reality platform.
Blippar has also lost two key executives in the past five months — its US commercial chief and global head of experience strategy. A board member also quit.
Business Insider reported last year that the firm was struggling financially, had inflated its numbers, and was yet to establish a viable business model — all of which the startup denied.
In a published statement, Blippar said the closure had not been an "easy decision."