philip lelyveld The world of entertainment technology


Augmented reality startup Blippar is abandoning Silicon Valley after losing 2 key execs and a board member


  • One of the UK's best-funded startups, augmented reality firm Blippar, is abandoning Silicon Valley after shutting its third office in the space of two years.
  • The startup announced that is closing its Mountain View, California, office in order to focus on making a viable augmented reality platform.
  • Blippar has also lost two key executives in the past five months — its US commercial chief and global head of experience strategy. A board member also quit.
  • Business Insider reported last year that the firm was struggling financially, had inflated its numbers, and was yet to establish a viable business model — all of which the startup denied.
  • In a published statement, Blippar said the closure had not been an "easy decision."

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