philip lelyveld The world of entertainment technology

14Nov/11Off

More theaters offer alternative programming

Instead of just showing the latest Hollywood blockbusters, multiplexes equipped with digital projection increasingly are providing patrons with a night at the ballet or the fights. And jeans-wearing opera lovers can enjoy a show at the same place they'd see a romantic comedy or an action movie. ...

"It speaks to a transition in the industry," says Patrick Corcoran, director of media and research at the National Association of Theatre Owners. "Anything that can be transmitted digitally, you can show in theaters."

Big-screen fare ranges from recordings of live theater to concerts and sporting events, such as live 3-D showings of last year's soccer World Cup.

Some examples:

The Sleeping Beauty live in HD, on Nov. 20. Tickets are about $18. Visit www.fathomevents.com for more information.

Faust by the Metropolitan Opera live in HD, Dec. 10. Tickets are about $24 (www.fathomevents.com).

George Balanchine's The Nutcracker live in HD, Dec. 13. (www.fathomevents.com; tickets go on sale Nov. 18).

UFC mixed martial arts live in 3D, Feb. 4. Visit ufc3d.cinedigm.com for more information (no prices announced yet).

Los Angeles Philharmonic, Feb. 18. Tickets are about $20 (www.fathomevents.com).

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