Enormous, Multisensory Arena Heads To Las Vegas Strip 2020
But it’s Madison Square Garden Companies latest venture into large scale, shared experiences that may have just taken the cake in terms of immersive technology-based entertainment. Breaking ground this summer adjacent to Las Vegas Sands on the Las Vegas Strip, The MSG Sphere Las Vegas is an absolutely monstrous, 18,000-seat facility that will serve as a venue for concerts, sporting events, trade shows, and various other large happenings.
However it’s the immersive technology behind the revolutionary venue that makes this entire project so exciting. The exterior of the sphere is coated in LED screens capable of transforming the structure into various objects such as a tennis ball, snow globe, alien planet, whatever suits the theme of the event happening inside.
Speaking of the inside, MSG Sphere’s interior will be wrapped in a 170,000 square-foot LED screen.
“Just sitting there, what would it take to convince you that instead of sitting here in an airplane hangar in Las Vegas, you are sitting in your chair in the polar ice cap or an Amazon rainforest?” spoke Jim Dolan, executive chairman and CEO of Madison Square Garden Company. “Obviously if you are in the polar ice cap, you have to feel cold; you have to see the glacier. That is essentially what we are building: an attempt to convince you that you are somewhere else.”
The venue will also support a location-specific audio via an adaptive acoustics system capable of directing sounds to particular locations around the arena at near-constant volumes. The company also teased advanced scent-based technology as well as physical haptic feedback – all of which changing depending on what immersive experience you find yourself engaged in at that time.
The MSG Sphere Las Vegas is scheduled to open 2020 on the Las Vegas Strip. The project is the result of a partnership between Madison Square Garden Company and Las Vegas Sands.
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