Google, Publishers to Meet as Europe’s Data Law Takes Effect
Sources say that Google has agreed to discuss the concerns of publishers at four of its global offices on the eve of Europe’s General Data Protection Regulation (GDPR) going into effect May 25. Google has told publishers using its advertising tools that they will be responsible for obtaining user consent to gather personal information from European users. Google has not adopted an industry-wide framework that many publishers plan to use to gain user permission on behalf of their advertising technology partners.
Of greatest concern is Google’s push to make publishers so-called co-controllers, which means the onus will be on them to determine “the purposes and means for processing of personal data,” and “ensure its processors’ contracts are in compliance.” The processor is “a third party vendor that digests data on behalf of the behalf of the controller and keeps records of personal data and processing activities.”
Thus, say publishers, although Google would require publishers to obtain consent for “processing of personal data on its behalf,” Google “would decide how and when that data would be made available to others.” Publishers say that paradigm “effectively prevents publishers from being able to choose which partners to work with.”
See the full story here: http://www.etcentric.org/google-publishers-to-meet-as-europes-data-law-takes-effect/