philip lelyveld The world of entertainment technology

4Jun/18Off

Futuristic Collective teamLab Will Launch Its Own Museum in Tokyo, Promising a Wonderland of Digital Art

teamLab-Borderless_main_preview-1024x612The high-tech collective teamLab wants to make white walls and plinths a thing of the past. The 400-person group of artists and scientists plan to launch their own museum dedicated to digital art in Tokyo this summer.

The vast team of designers, animators, engineers, programmers, mathematicians, and architects is collaborating with real estate developer MORI Building to open a 107,000-square-foot venue to showcase its interactive, digital works of art. The space will be located in Palette town—a complex that is part amusement park, part shopping mall—in Odaiba, a man-made island in Tokyo Bay.

With its Instagram-friendly, interactive projections of flowers, waterfalls, and trees, teamLab has already proven itself to be an audience magnet. The group’s exhibition at Pace Menlo Park in 2016—which cost up to $20 to enter—drew close to 200,000 visitors in 10 months. (The gallery had projected 30,000.) In one work, visitors were invited to download an app, walk through a forest of 50,000 LED lights, and create different patterns by pressing buttons on their phones.

See the full story here: https://news.artnet.com/art-world/teamlab-museum-tokyo-1210904

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