Disney/Pixar Promotes 'Incredibles 2' Through Snapchat Lens
Pixar's Incredibles 2 has entered the fray as the latest sequel in a summer of highly anticipated follow-up films and, like its peers, it also has an augmented reality experience to promote its presence in theaters.
Available via Snapchat, the AR experience places the familiar mask of the movie's super family on your face, and simple finger taps on the smartphone's screen activate various virtual superpowers. The experience continues via the rear camera, where the adorable Jack-Jack floats in the user's view and disappears into random seams in reality.
Learn more about how Disney/Pixar and the rest of Hollywood is using augmented reality to promote blockbuster films this summer...
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