AUGMENTED REALITY COULD BE ‘BIGGER THAN THE WEB’, SAYS ADOBE EXECUTIVE
Belsky is in London to talk about the future of design. “We're sharing some research that when we talked to hiring managers at an assortment of top companies, 87 per cent of them say that UX designers are some of their most critical hires right now.
Belsky also talks a lot about something he calls experience design and a new app called Adobe XD. “Experience design to me is every interface in your life that you use to make a decision. So that could be an experience on a mobile device or on a web page or in an augmented reality space. And I would argue that every brand these days wants to create a consistent experience for their customers across every channel. It’s a different world than it was 10 years ago, where you were just building a website.”
Creating a new app must involve making choices as you build, introducing constraint along the way, surely?
“First of all, constraints empower creativity. I like the idea of building a product that solves a need and building off of it.
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Ethics will play a role, too: “There are a lot of issues that it opens up like for example who is allowed to place an augmented reality object where. Can someone from Burger King walk into a McDonald's and place a Burger King ad there? What are the rules? It's a whole new kind of field of consideration. Maybe we revert to the thousand years of property law: this is my property and you can be here if I invite you, maybe it's that or maybe it's based on relationship.
See the full story here: https://www.independent.co.uk/life-style/gadgets-and-tech/news/adobe-augmented-reality-project-aero-scott-belsky-ar-a8415596.html