Exclusive: Augmented reality comes into focus at PTC
During CEO Jim Heppelmann’s keynote, for example, he was joined onstage by employees from defence, security, and aerospace giant, BAe Systems, which has created a visual training aid using PTC’s Vuforia AR technology and Microsoft’s HoloLens head-mounted display (HMD), to guide workers in manufacturing plants through the process of building a green bus battery.
In addition, attendees saw a lab technician from Sysmex America, a manufacturer of clinical laboratory equipment, being shown via an AR headset how to perform daily set-up procedures for machines that analyse blood.
That second example uses technology from Waypoint, a start-up recently acquired by PTC, which was launched out of MIT’s Media Lab. Waypoint will be integrated into PTC’s thriving AR business, which is worth around $20 million in annual revenues and is growing at 100 percent each year, according to Heppelmann.
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