Augmented Reality Meets Revenue Reality
As a starting point, only about a third (32%) of consumers have tried mobile AR, according to the Virtual Reality Monitor, a survey of 1,200 U.S. adults conducted by Thrive Analytics for ARtillry Intelligence, which wrote the survey questions.
Of those who user AR, most (64%) would pay 99 cents or more for apps, with 14% saying they would pay more than $5. However, many of those would be in-app purchases rather than paying upfront for an AR app. For example, they may not pay for an app but would pay for items within a game.
Those who have not yet used augmented reality have a different view, with more than a third (38%) unwilling to pay any amount of money for mobile AR apps and 29% willing to pay $1 or more. That group also has a number (32%) of people who would be willing to consider in-app purchases after downloading a free AR app.
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