Google raised the curtain with a splashy announcementthat they’d be setting up their fifth cloud region in the U.S. in Los Angeles. Keeping the focus squarely on tools for artists and designers, the company talked up its tools like Zync Render, which Google acquired back in 2014, and Anvato, a video streaming and monetization platform it acquired in 2016.
While Google just launched its LA hub, Microsoft has operated a cloud region in Southern California for a while, and started wooing Hollywood last year at the National Association of Broadcasters conference, according to Tad Brockway, a general manager for Azure’s storage and media business.
While leaders like Netflix migrated to cloud services in 2012 and 21st Century Fox worked with HP to get its infrastructure on cloud computing, other companies have lagged. Now companies like Microsoft, Google and Amazon are competing for their business as more companies wake up to the pressures and demands for more flexible technology architectures.
See the full story here; https://techcrunch.com/2018/06/28/big-tech-companies-are-looking-at-hollywood-as-the-next-stage-in-their-play-for-the-cloud/