CTA intros its first augmented reality and virtual reality standard
The publication, CTA-2069 or “Definitions and Characteristics of Augmented and Virtual Reality Technologies,” houses various terms defining technologies such as AR, mixed reality, outside-in-tracking, VR video and VR images, room-scale VR and X reality (XR).
“Our first AR/VR standard represents an important step in addressing key emerging technology areas,” said Brian Markwalter, senior vice president of research and standards at CTA, in a statement.
The new standard arrives as CTA’s Sales and Forecasts report says virtual reality technology has become a $1 billion sector in the U.S. The organization estimates 4.9 million VR units will be sold in 2018—up 25% from 2017. The sales will generate $1.2 billion in revenues, up 18%. CTA attributes the growth to increasing popularity among gamers and a competitive market for AR/VR accessories.
“Standardized, market-centric definitions are an important first step for the industry,” said David McIntyre, senior vice president of strategy and standards for Xperi Corporation, and chair of the CTA AR/VR standards group, in a statement. “I look forward to increased industry involvement as CTA works on other areas of XR standardization in service of the industry and consumers.”
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The document can be downloaded for free here (you must have or create a free account on the CTA site): https://members.cta.tech/ctaPublicationDetails/?id=0207a0dd-5058-e811-bd6d-0003ff52710a&reload=timezone