10Jul/18Off
Facebook is testing augmented reality ads in the News Feed
At its F8 developer conference earlier this year, Facebook announced that it was working with businesses to use AR to show off products in Messenger. Now a similar experience will start appearing in the News Feed, with a select group of advertisers testing out AR ads.
These ads look like normal in-feed ads at first, but they include a “Tap to try it on” option, which opens up the AR capabilities. And of course if you like the way it looks in AR, you can go ahead and buy the product.
See the full story here: https://techcrunch.com/2018/07/10/facebook-ar-ads/?utm_medium=TCnewsletter