Ten broadcast groups with stations in markets covering 76 million U.S. households have announced a long-term commercial partnership with Silicon Valley-based start-up ConnecTV, a free, real-time social network built for TV viewers. ConnecTV expands the TV experience by allowing viewers to interact with other fans watching the same program, while providing a broad range of related content and promotional opportunities that are directly synchronized to programs being viewed. ...
ConnecTV automatically "checks in" television viewers while they watch their favorite programs and synchronizes relevant content onto a second screen, including latest news, celebrity information, trivia, polls and play-by-play sports stats. ...
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